Although the cider room at the Waitrose Drinks Festival at the IET Savoy Place didn’t boast an orchard, visitors to the festival could feel real grass beneath their feet thanks to a 76m2 WowGrass installation.
Following on from the fabulous HilcoFest at Sushisamba last year, we welcomed the opportunity to work with the fantastic team from Story Events to create a unique experience for visitors to the first Waitrose Drinks Festival. Story Events created a series of themed tasting rooms within the IET that played host to 200 suppliers and thousands of guests who enjoyed tastings, masterclasses, workshops and a rooftop BBQ.
We were delighted to play a part in the success of this first festival and were proud to receive the following feedback from Joe Quinlan at Story Events: “The Waitrose Drinks Festival went really well, thank you! We’ve had lots of great feedback from guests and, as always, the grass was a massive hit.
Thanks to the IET London for the photos.